Rakuten Social
Art direction, illustration, visual design
Designer - Vanessajoie Castillo
Copywriters - Alice Lin, Madison Rightmire
I designed Rakuten’s organic content across all social media platforms, including Instagram, X, and Facebook. Organic social ranged from playful memes to shopping guides, along with promotions and celebratory moments.
We experimented with trending formats that allowed us to study audience interaction and drive engagement. Our consistent production of social content maximized Rakuten’s following across all social channels over the years.
TikTok and Reels
I served as both a designer and content creator for Rakuten’s TikToks and Instagram Reels. leading design, filming, and
on-camera performance.
We promoted Rakuten’s Big Fat Check payout program, Refer-A-Friend program, shopping events and educational content. We ensured video stayed relevant to popular audios and trending skits while maintaining the brand’s playful voice.
