App Store Testing
Visual design
Growth marketing
Copywriter: Alice Lin
Rakuten’s App Store previews bring Rakuten’s value props to life and position the app as the ultimate shopping companion. Through strategic A/B testing, we refined visuals and messaging to maximize engagement, resulting in a 4% increase in app installs.
We continuously ran A/B tests throughout the year, evolving the App Store previews to align with Rakuten’s seasonal Cash Back campaigns—including Big Give Week, Super Bowl season, and the holidays. Each refresh ensured the visuals felt timely, cohesive, and reflective of the brand’s larger marketing moments.
Campaign Variations
Super Bowl Spot (Legally Blonde)
Holiday
Big Give Week