App Store Testing
Visual design, growth
Designer - Vanessajoie Castillo
Copywriter - Alice Lin
Rakuten’s App Store previews bring Rakuten’s value props to life and position the app as the ultimate shopping companion. Through strategic A/B testing and iterative design exploration, we refined layouts and messaging to maximize engagement, resulting in a 4% increase in app installs.
Campaign Variations
We continuously ran A/B tests throughout the year, evolving the App Store previews to align with Rakuten’s seasonal Cash Back campaigns—including Big Give Week, Super Bowl season, and the holidays. Each refresh ensured the visuals felt timely, cohesive, and reflective of the brand’s larger marketing moments.
Holiday
Big Give Week
Super Bowl Spot (Legally Blonde)