Merry Stacking Season
Art direction, visual design, growth
Designers - Vanessajoie Castillo, Josh Lang, Marissa Winkler
Copywriter - Alice Lin
Categories
Category ads were tailored to feature specific shopping categories to better connect with targeted audiences. These ads deliver relevant messaging, increasing engagement and driving measurable growth.
Producing these ads allowed Rakuten to showcase top brands while maintaining a cohesive, festive visual identity across all touchpoints.
Rakuten’s “Merry Stacking Season” campaign invites shoppers to stack their savings, leaning into visuals of stacked snow friends, present trees and teetering skincare products. I assisted in art directing Rakuten’s Refer-A-Friend program photoshoot and producing all social, email, and site assets. I also produced performance-focused assets across all growth channels that supported Rakuten’s acquisition and engagement goals.
Social Ads (GDN/PMAX)
We produced assets for Rakuten’s growth campaigns across multiple channels, including the Google Display Network (GDN), Performance Max (PMAX), and Universal App Campaigns (UAC). Each asset was crafted to reflect our holiday campaign, communicating key value propositions and optimizing for clicks, installs, and conversions.
Refer-A-Friend
Rakuten’s Refer-A-Friend program features charming snow friends, evoking a sense of warmth and connection while keeping focus on our high value bonuses. This program serves as both a brand and growth driver, encouraging organic acquisition through social proof and word-of-mouth. These assets were deployed across digital channels—including app, web, and performance campaigns—to drive referrals, engagement, and measurable user growth.