Rakuten Employee
Resource Groups
Branding
Patterns
I also designed custom patterns for each ERG, reflecting Rakuten’s illustrative patterns while drawing inspiration from each group’s unique mission and values.
These patterns, along with their logos, served as a toolkit for each ERG in producing internal presentations and merchandise.
Logos
Rakuten’s Employee Resource Groups (ERGs) celebrate community, diversity, and inclusion within the company under the One Rakuten initiative, which unites employees across all teams and regions.
I developed custom logo systems for each ERG, creating cohesive yet versatile identities that could be applied across apparel, presentation decks, print collateral, and promotional items.
These logos helped distinguish each group while maintaining a consistent connection to the One Rakuten brand, reinforcing pride, belonging, and recognition for employees.
Zoom Backgrounds
I also developed zoom background for members to use in virtual meetings, fostering a stronger sense of community across the ERGs.