Holiday Patterns
Branding, visual design, illustration
Sleigh Your Shopping
Rakuten’s Sleigh Your Shopping pop-up brought the brand’s holiday spirit to life through an immersive retail experience, highlighting top partners in beauty, fashion, and wellness. Shoppers earned 10% Cash Back in-store beloved brands like JVN Hair, Patrick Ta Beauty, and Favorite Daughter, with an additional 10% directly through Rakuten.
I developed the holiday pattern system, translating Rakuten’s holiday identity into a three-dimensional environment. These graphics extended across signage, displays, and décor, creating a cohesive and playful space that connected brand storytelling with an engaging, in-person experience.
These patterns drew inspiration from a fusion of Nordic motifs and timeless holiday icons. The intention was to feel both classic yet playfully unexpected, setting Rakuten apart from more traditional holiday campaigns. These patterns were also used digitally across Rakuten’s holiday campaign spanning app, web, and marketing assets.
