Rakuten’s Big Give Week is an annual promotional event where members can earn up to 15% Cash Back from hundreds of participating stores. These campaigns are meant to reflect a celebratory and festive nature, aligning with the overarching theme of rewarding shoppers during this special week.
I produced promotional campaign assets across web, email, and mobile app, along with various storyboard illustrations
Big Give Week
Visual design, illustration, art direction
Designer - Vanessajoie Castillo
Copywriter - Madison Rightmire
Agency - Giant Artists
Storyboarding
These detailed storyboard sketches were foundational to the photoshoot, defining composition and style. They streamlined production, and ensured each visual reflected the joyful, celebratory tone of this campaign.
Our promotional Big Give Week assets combined festive, party visuals with clear messaging to drive engagement and conversions. The creative reinforced a “BIG” party theme with “giant” toy dinosaurs, giant disco balls and streamers.
