Sleigh Your Shopping
Holiday Campaign
Brand System
Experiential Design
Art direction
Rakuten’s Sleigh Your Shopping holiday pop-up gave shoppers a head start on their gift lists with 10% Cash Back in-store, plus an additional 10% credited directly to their Rakuten accounts. The event featured celebrity founders and brand partners across fashion and wellness who promoted and showcased their brands, including Favorite Daughter, JVN Hair, and Patrick Ta Beauty. I developed the holiday pattern system used across the campaign’s branding and digital marketing assets, translating it into large-scale physical graphics that transformed the pop-up into an immersive retail experience.
